WE ALL GOTTA GO
OFFICIAL MUSIC VIDEO
What was the goal?
Create a vibrant and playful 90s inspired music video that includes the visual gag that relies on the band navigating through a chaotic environment, with a lot happening simultaneously in both the foreground and background as they age. Through representation of youth, the bold color palette, and the motif of a care-free band living their life to the fullest despite aging; the message of living your life to the fullest to the very end because death comes for all of us is highlighted.
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Films like “Human Traffic (1999)”, “Run Lola Run (1998)”, “La Haine (1995)” serve as reference for camera movement, atmosphere, and shot choice. Visual elements such as the bathroom, skatepark, penthouse will elevate the bold visuals.
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Pockets of colored lights in the darkness to draw your eye to throughout the chaos. Stringlights were used throughout to create bokeh within the depths.
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Collages, color, and effects were used to enforce that playful, youthful tone of the video.
Makeup Artist: Mariana DiLorenzo @muamsriannaa
Assistant Makeup Artist: Chloe Perry dokiemustdi3fx
Hair Artist: Yerema Keita @ykworks_
Stylist: Sunny Santiago @sunnysantiag.o
Wardrobe Assistant: Skylar Saccio @skylarsaccio
Location sound/DIT: Armyda Escobar petitemewae
Boom Operator: Justice Pizon @justiceeev
Production Associate: Tasnuva Shehrin @tbh.nuva
Key PA: Adam Varca @adam_5525
PA: Izzy Lewis @izonset
PA: Cameron Rodriguez @the.cameronrodriguez
Driving PA: Anthony Reda @tony07_pr
Graphic Artist: Adriana Gambini @adrianaagambini
BTS: Franky @f.i.s.h.b.a.g
Set Cook: Robert Lopez @robertol7_7
CAST:
GOODBADGANG:
@benbmk
@collin_waugh_drums
@ajthebrotha_nyc
@djsroughheart
The Magic hands behind the creation:
Producer: Maya Velazquez @maya_lynn19
Director: Tidiane @ahhmie2
Editor: Samie Freedman @samie_freedman
Director of Photography: Ciera Stenbar @cierararal
Associate Producer: Jesse Kabongo @jessekabongo
Associate Producer: Vinny Hunter @calipititties
2nd AD: Dillon Rowe @al_dillone
1st AC: Dayanna Palacios @xday.x
2nd AC: Jon Forero @jon.forero
Gaffer: Jennifer Loo @jenni.a.loo
Best Boy: David Ceballos @mxdjc
Key Grip: William Anthony Zavaleta @memos_visuals